We carry


Designer Frames

Style That Speaks Comfort

Genesis eyewear is synonymous with comfort in every sense, from style to fit to affordability. These frames are designed with a focus on providing wearers with a feel-good experience. Each frame exudes understated sophistication and a commitment to quality that allows you to remain focused on what truly matters. Functional and aesthetic, Genesis eyeglasses are on-trend, up-to-date, and infused with modern twists. They are available in a wide array of shapes, colors, and sizes, ensuring there's a perfect frame for every individual. Whether you choose a formal or casual look, Genesis frames boast a simplistic design language with clean lines and a classic appearance.

The Ideal Genesis Customer

The ideal Genesis eyewear customer is someone who values comfort without compromising on style. If you appreciate eyewear that strikes a balance between aesthetics, affordability, and comfort, then Genesis is your go-to brand. These frames are designed to cater to individuals who want to decorate their faces with frames that are modern, clean, and elegant. The quality and superior craftsmanship evident in every frame make Genesis eyeglasses sturdy and durable, ensuring they can withstand prolonged use while maintaining a clean, modern look.

Quality and Assurance

Genesis eyewear doesn't just prioritize style and comfort; it also embodies quality and assurance. These frames come with a lifetime warranty, reflecting the brand's commitment to durability and customer satisfaction. With 100% UVA/UVB protection, you can trust that your eyes are shielded from harmful rays. Additionally, Genesis is CarbonNeutral® Certified, demonstrating its dedication to sustainability and environmental responsibility.

Brand History

Altair Eyewear, a prominent optical company, boasts an extensive portfolio of proprietary brands, with Genesis being among its notable labels. Renowned for its commitment to staying at the forefront of eyewear manufacturing technologies, Altair Eyewear continually enhances its craftsmanship. As a subsidiary of the VSP Global group, which unites leading optical industry brands, Altair Eyewear encompasses a range of proprietary labels within its portfolio, including Sunlites, Lenton and Rusby, Kilter, Otis and Piper, and Genesis.

Sophisticated and Unique

Make a personal style statement with Genesis glasses that strike a balance between sophistication and uniqueness. Genesis sunglasses feature large round metal shapes with gold rims available in two stylish color combinations, complemented by lenses in either a solid pearly blue or fern green. Both pairs are finished with classic tortoise shell-inspired temple tips, adding a touch of timeless elegance. Comfort is not compromised, thanks to adjustable nose pads that ensure all-day wearability.

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