We carry

Life is Good

Designer Frames

Style that Radiates Positivity

Life is Good Eyewear embraces a philosophy rooted in optimism and joy, mirroring the brand's ethos that "Life Is Good." Founded by two brothers, Bert and John Jacobs, in 1994, the brand quickly gained recognition for their T-shirts promoting positivity. This same spirit of optimism is reflected in their eyewear collection. Life is Good sunglasses feature fashionable shapes and stylish colors that rival expensive Italian-made eyewear. What sets them apart is the effect they create – one that is happy, joyful, and playful, rather than somber. If you're looking for eyewear that radiates positivity and style, Life is Good is the brand to consider.

Ideal for the Joyful and Self-Confident

Life is Good eyewear is designed for individuals who exude self-confidence and know what they want – joy. Whether you're a man or a woman, young or old, if you embrace life with a positive attitude, Life is Good sunglasses are an ideal choice for you. These frames are not just accessories; they are a reflection of your outlook on life. And the best part? Most Life is Good glasses and sunglasses can be customized with prescription lenses, ensuring that your eyewear is as unique as your perspective on life.

Quality Craftsmanship

Despite its high-quality craftsmanship and materials, Life is Good eyewear is offered at an attainable price point, making it accessible to a wide range of individuals, including those with managed care/insurance coverage. When you choose Life is Good, your purchase serves a purpose – 10% of the brand's annual net profits go towards helping children in need through the Life is Good Kids Foundation.

A Brief History of Positivity

The journey of Life is Good started with Bert and John Jacobs selling T-shirt designs out of their van, living on peanut butter and jelly, and showering whenever they could. After five years of struggle, they designed their first Life is Good T-shirt in 1994, using those three simple words to counteract the negativity in the world. This simple yet powerful message helped people shift their focus towards the good. Today, Life is Good continues to inspire a growing community to embrace optimism and make a positive impact on the world. With their eyewear collection, they extend this mission, helping people see life through a lens of positivity.


Life is Good Eyewear is brought to you by The McGee Group, a company committed to spreading the power of optimism. This collection features premium hand-designed styles for men, women, teens, and kids.

Browse our collection of Life is Good frames at an Amplify EyeCare Practice near you:

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