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Designer Frames

Shwood Logo
Shwood Logo

A Fusion of Nature and Innovation

Shwood Eyewear epitomizes a harmonious fusion of nature's raw beauty and cutting-edge innovation. Their style isn't just about fashion; it's an expression of individuality forged from nature's elements. From the earthy allure of wood frames to the elegant sophistication of acetate and the experimental use of materials like stabilized seashells and oxidized metals, each piece reflects a distinct narrative.

Ideal Customer

Shwood Eyewear is tailored for the discerning individual who craves more than just a pair of sunglasses or eyeglasses. The ideal customer is someone who appreciates craftsmanship, values uniqueness, and seeks a connection with nature in their accessories. Shwood aficionados are not followers of trends but trendsetters themselves, drawn to the experimental ethos that defines the brand. They find joy in wearing eyewear that tells a story, from the humble beginnings of an experiment with nature to the meticulous craftsmanship evident in every pair. Whether exploring the outdoors or making a bold fashion statement, Shwood's ideal customer is someone who values style, quality, and the artistry of handcrafted eyewear.


Committed to Quality

Craftsmanship defines Shwood. Over twenty pairs of hands meticulously craft each piece, ensuring unparalleled uniqueness. In an industry saturated with uniformity, Shwood's goal is to offer wearers a sense of individuality that resonates with their own. This commitment extends beyond aesthetics; it involves pairing the finest optics and components, culminating in the world's most exquisite natural eyewear.

Shwood Logo

It all began as a simple experiment

Founded in 2009, Shwood was born from the limb of a Madrone tree, a rusty pair of cabinet hinges, and lenses from the corner store. The goal was simple—create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings.

Materials that Matter

Shwood scours the globe for premium components. From the frames to the packaging, every detail is meticulously chosen. Their 13-ply wood construction merges premium hardwoods with ultra-thin aluminum stringers, prioritizing durability and comfort. Mazzucchelli acetate from Italy, crafted from cotton and wood pulp, adds elegance and a century-old legacy of quality. Their in-house resin-casting technique freezes nature's elements in time, showcasing a spectrum of innovations.


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