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Designer Frames



Smith eyewear stands as a symbol of excitement, edginess, and eye-catching designs tailored for those living life on the edge. Crafted for thrill-seekers, these sunglasses boast advanced lens technology that delivers a superior experience. The aerodynamic shapes of Smith Optics sunglasses ensure that you not only look good but also perform at your best, making them the perfect choice for surfers, skiers, motor bikers, and snowboarders.

Ideal Customer

For the adventurers and thrill-seekers among us, Smith eyewear is the ultimate companion. Whether you're a daring surfer catching waves, a fearless skier navigating the slopes, or a motorbike enthusiast hitting the open road, Smith sunglasses are designed to match your active lifestyle. With interchangeable lenses for varying situations, Smith eyewear ensures maximum comfort and functionality, making it the ideal choice for those who demand the best from their gear.



Established in 1965 by Dr. Bob Smith, Smith Optics has been a pioneer in high-performance eyewear. From inventing the first-ever snow goggles with breathable foam and a sealed thermal lens to the revolutionary designs of the last 50 years, Smith has consistently set the standard for quality and innovation. The brand's commitment to performance testing, coloration selection, and input from top athletes ensures that each product meets the highest standards of durability, clarity, and functionality.



Smith Optics has a rich history rooted in the passion of its founder, Dr. Bob Smith. From handcrafting goggles using dental tools, foam, and glue to striking deals for manufacturing in the late '60s, the brand has come a long way. Today, Smith Optics is headquartered in Portland, OR, and is synonymous with innovative, durable, top-quality eyewear. The company's deep connection with various adventure sports, including biking, skiing, snowboarding, surfing, skateboarding, and wakeboarding, reflects its commitment to crafting eyewear that meets the rigorous demands of thrill-seekers.


Smith eyewear features cutting-edge materials that exemplify durability, lightweight design, and environmental consciousness. The Evolve™ frame material, made from bio-based compositions, not only ensures top-tier performance but also contributes to a sustainable approach. The inclusion of Megol grip nose pads and temples guarantees a secure fit, while features like strap retention and BirdsEye Vision™ snow goggle lenses showcase the brand's dedication to providing eyewear that stands up to the challenges of adventure. With MAG™ goggle technology allowing effortless lens interchangeability, Smith eyewear adapts seamlessly to changing lighting conditions, ensuring you're always ready for your next thrilling escapade.


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