We carry


Designer Frames

Elegance with a Statement-Making Style

Tura Eyewear, since 1938, has been an emblem of intricate designs inspired by fine jewelry. Infusing feminine flair with statement-making beauty, Tura's eyewear creations exude grace and style. Crafted with jewel-like refinements and exacting detail, Tura's frames command attention. The Brilliance Collection, for instance, elegantly sparkles with handset European crystals, while the titanium collection is poised with charm and an ultra-lightweight feel, glorified by intricate jewelry details. Tura's eyewear offerings cater to those who seek elegance and individuality in their style, making them perfect for anyone looking to make a fashion statement.

Ideal for the Fashion-Forward

The ideal customer for Tura Eyewear is the fashion-forward individual who appreciates opulence and craftsmanship in their eyewear. Tura's diverse range of frames, including the Kate Young for Tura, Ted Baker, and Lulu Guinness collections, caters to a wide variety of tastes. Whether you prefer a classic or avant-garde look, Tura's eyewear can accentuate your style with unforgettable designs, craftsmanship, and quality. With a variety of fitting features and larger sizing options, Tura frames flatter a range of face shapes, ensuring that everyone can find their perfect pair.

Quality as the Cornerstone of Tura Eyewear

Quality is not just a buzzword at Tura Eyewear; it's the cornerstone of their brand. Tura's commitment to providing eyewear of exceptional quality is evident in every frame they produce. Their frames undergo a rigorous quality control process with a minimum of five checkpoints, ensuring that each pair meets the most exacting standards. By employing extraordinary materials such as titanium, stainless steel, memory metal, and customized acetates, Tura creates eyewear that is not only stylish but also built to last. This commitment to quality assurance extends to their technical mastery and precision in design. Tura understands that eyewear should be more than a fashion statement; it should also offer a comfortable fit and long-lasting durability. When you choose Tura, you can trust that you're investing in eyewear that exemplifies quality without compromise.

A Legacy of Fashion Innovation: Tura's Rich History

Tura's rich history is a testament to their status as a fashion innovator. Established in 1938 on Madison Avenue, Tura has continuously pursued exquisite craftsmanship and a passion for innovation. Over the years, they have achieved numerous industry milestones, including an exclusive partnership with Vogue magazine and the distinction of being the first to secure a designer brand license with Christian Dior. These achievements have solidified Tura's place as a fashion leader in the optical industry. Today, Tura Inc. boasts a brand portfolio that includes names like Tura, Kate Young for Tura, Ted Baker, Lulu Guinness, and many more. With a legacy of pushing the boundaries of fashion in eyewear, Tura continues to be a noteworthy presence in the industry, offering eyewear that marries style with quality and craftsmanship.

Crafted with Precision and Premium Materials

Designed in studios located in New York City and Nuremberg, Germany, Tura's frames are manufactured globally but maintain a single quality standard. Tura's unwavering dedication to quality assurance ensures that each eyewear frame undergoes a minimum of five quality control checkpoints before reaching a customer's dispensary. The materials used in Tura frames, including titanium, stainless steel, memory metal, and customized acetates, demonstrate the brand's commitment to exceptional quality. The fusion of style and fit, achieved with technical mastery and a passion for precision, inspires rare patient loyalty. With Tura, you can trust that your eyewear is crafted with precision and quality from start to finish.

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