We carry

Viva Optical

Designer Frames

Embracing Classic Style with Viva Optical Eyewear

When it comes to eyewear that seamlessly blends classic design with modern elegance, Viva Optical Eyewear stands out as a true embodiment of timeless style. Established in 1989 by Harvey Ross, Viva boasts a rich history and a commitment to crafting eyewear that caters to the discerning taste of both men and women. With design teams based in New Jersey and Italy, Viva consistently creates around 1,000 designs every year, ensuring that customers have a plethora of choices to match their unique style preferences. Whether you're a fashion-forward trendsetter or someone who appreciates the enduring appeal of classic frames, Viva offers something for everyone.

Ideal for Those Who Value Quality and Comfort

The ideal customer for Viva Optical Eyewear is someone who values quality, comfort, and style in their eyewear. Viva is known for its commitment to using high-quality materials and the latest manufacturing techniques to create frames that are not only stylish but also durable and comfortable. Whether you're seeking everyday eyeglasses or sunglasses, Viva's frames offer the perfect fit and lasting comfort. If you prefer simple and refined glasses that stand the test of time, Viva is the brand for you.


Uncompromising Quality

When it comes to quality, Viva Optical Eyewear leaves no room for compromise. Each pair of Viva frames is a testament to meticulous craftsmanship and a commitment to excellence. The brand's reputation for producing high-quality eyewear is well-deserved, as they use only the finest materials and employ skilled artisans who follow the latest technological advancements in eyewear manufacturing. Whether it's the choice of durable metals, lightweight plastics, or precision-engineered components, Viva ensures that every frame is a masterpiece of quality. These frames are not just fashionable accessories; they're a mark of enduring quality that will stand up to the rigors of daily life.

A Rich History of Craftsmanship

Viva International Group, also known as Viva Optique, has a long and storied history in the eyewear industry. Established in 1978, the brand has expanded globally and now distributes premium ophthalmic and sunglass frames in over 90 countries. In 2013, the renowned Marcolin Group acquired Viva, bringing together their expertise and financial strength. This strategic partnership solidified Viva's position as a leader in the global eyewear market, and it continues to produce authentic, brand-new eyewear that embodies classic American design.

Superior Materials for Long-lasting Comfort

The materials used in Viva Optical Eyewear are chosen with both durability and comfort in mind. Viva understands that eyeglasses should not only look good but also feel good. That's why their frames are crafted from top-tier materials that offer both strength and lightness. Whether you opt for a metal frame or a plastic one, you can trust that Viva's selection of materials has been carefully curated to provide the perfect balance of durability and comfort. These materials are not only built to last but are also designed to provide a snug and pleasant fit. With Viva, you'll enjoy eyewear that doesn't just enhance your vision but also elevates your comfort throughout the day.


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