We are a nationwide brand of optometry practices

focused on amplifying the medical care provided

We help more patients

We expand the scope of care of our practices while enabiling them to reach the patients who need the care most

We Amplify Our Practices With:


We free up our doctors time

And amplify growth by blazing a trail of happy employees & booming practices, with software that creates a better workplace for all stakeholders

Best-in-class Marketing

We amplify reach by enabling a radical shift by placing marketing to patients and referral sources as a primary company goal

Upskilling To Provide More Services

We amplify growth by training doctors & staff to practice & offer the full scope of clinical care

Upgrading Technologies

We amplify growth through advanced diagnostic and treatment technologies for dry eye, diabetes, vision therapy, neuro optometry, low vision, and the full scope of medical eye care.

By Applying These Four Strategies

We enable our practices to help more patients and touch more lives.
Providing sustainable growth, loyal patients, and motivated doctors and staff

Our Mangement Team

Kelly Brooks
VP of People & Cutlure
Avner Engel
Josh Kanter
Ilan Manoim
Operation Administrator
Dr. Heather McBryar FCOVD
Chief Optometric Officer

our values

  • a


    We are creating something worth creating, that will endure the test of time. We do this by relentlessly focusing on the success of our employees and customers. We’re grounded by humility and driven by ambition and expect our employees to be too.
  • m

    Make It Fun

    We believe in celebrating our successes, milestones and hard work, through recognition, appreciation and rewards
  • p

    Passion For Learning

    We want to be at the forefront of change and growth; there is always something we can learn.
  • l

    Live The Golden Rule

    We are empathetic and respectful of each other, customers and the communities we serve. We value, encourage and celebrate the gifts in one another and respect the inherent dignity and worth of every individual.
  • i


    We believe in honesty, openness, trust, respect and reliability in all that we do.
  • f

    Focused Teams

    Working together on a project is more important than who gets credit. We put trust in our teams and watch the incredible accomplishments happen when ego takes a backseat.
  • y

    You Are Unique

    We know it takes people with different ideas, strengths, interests, and cultural backgrounds to help us succeed.
  • i

    Investing In Our Employees

    “We train our people well enough so they can leave, treat them well enough so they don’t want to” (Richard Branson)
  • t


    We are honest about the actions we are taking, being upfront and visible.


Contact Us To Amplify Your EyeCare

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